Crisis prevention consultancy
Most crises are preventable – but it takes a willingness by the company or organisation to honestly acknowledge risks and put measures and systems in place to minimise those risks.
Crisis Communications Australia can help you assess the risks to your reputation, seek the expertise required to avoid potential issues, communicate your actions to your stakeholders (building trust in your brand) and train your staff to be a vital part of the crisis prevention strategy.
Crisis communications plans
It is estimated that around 50% of companies and organisations still don’t have a written and understood crisis communications plan. This is foolish in today’s new media world that is largely influenced by social media. Issues and crises now develop in real time and unless you have a working plan ready, you will be caught out in a crisis, severely damaging your reputation and in some cases the financial viability of your organisation.
Crisis Communications Australia can develop a workable, simple and practical crisis communications plan that will ensure you and your team are ready when you are faced with an issue or crisis that could create serious damage to your reputation, revenue and future viability.
Crisis communications coordination
Many companies have incident management plans, yet managing the incident is only one part of the required response. How you communicate to key stakeholders and the public through the crisis is what you will be judged on. Don’t respond in an ad hoc manner – ensure you have the right advice from the right people.
Crisis Communications Australia is your guiding force through an incident, issue or crisis – managing, coordinating, directing – ensuring your reputation is protected. From dealing with the media, to social media, employee and other stakeholder communication, we will walk with you 24/7, anytime, anywhere.
Preparation is the key to success, and your key spokespeople must be trained in advance to not only understand how the media works, but how to communicate effectively through an issue or crisis, including how to handle hostile situations. It’s too late once an issue hits the headlines, because in the new social media age, crises unfold in real time.
Crisis Communications Australia combines the expertise of television and radio journalists with decades of experience, and crisis public relations professionals. Formal media training is an excellent investment and can mean the difference between keeping your reputation intact or damaging the company brand.